Black Anvil – Forge your growth.

Most businesses · Same blind spot

You are spending money
on marketing. Is it working?

You know what you spent. You do not know what it returned. That gap is costing you more than you think.

You know the ad spend.

You are putting money into ads. But you have no idea which ad brought in a buyer versus which one just burned the budget.

You have subscribers.

People are on your list. But you do not know what brought them in, what they respond to, or what it takes to turn them into buyers.

You have customers.

People are buying. But you do not know what they are worth over time, which means you cannot know how much to spend to get more of them.

The fix

Black Anvil builds the system that answers all three.

Founded by an operator · Not a theorist

Built by someone who
had the same problem.

Black Anvil was not built in a marketing agency. It was built after a decade of spending money on ads and not knowing what worked.

Matt Winchester

Founder

A decade in startups.
One hard lesson.

I spent over a decade working in and around startups obsessed with growth. I built a company from scratch, grew it to venture grade, and sold software subscriptions around the world. Along the way I had to spend money on marketing and advertising, and I learned the hard way that spending without a system is just guessing with your own money. Black Anvil is the system I wish I had.

10+

Years in startups

2

Successful exits

1

Venture-grade exit

The system · Four stages · One outcome

Every step tracked.
Nothing left to chance.

The three problems above each map to a stage in this system. We do not guess at any of them.

1

Click

We find the channels and creative that bring people who actually convert, not just browse.

2

Subscribe

We optimize the moment of signup so more of the right people hand over their email.

3

First Purchase

We build the sequence that converts a subscriber into a paying customer.

4

Keep Buying

We track retention economics so you know exactly what each customer is worth over time.

The outcome

You stop guessing which marketing works and start seeing exactly where revenue comes from and how to get more of it. Every stage feeds the next.

Five-month campaign · Real client · Zero starting point

Here is what the system
actually produced.

No list. No infrastructure. No history. A business with the same three problems you have right now.

01 4,000+

Subscribers built

Grown from absolute zero, no existing list, no prior infrastructure.

02 $3.02

Cost per subscriber

Paid acquisition cost to bring each new subscriber into the funnel.

03 $77.33

Revenue per subscriber

Average return generated per subscriber across the five-month campaign.

04904%Ongoing ROI
Once the system is live and running, the returns compound. This is what it looks like.

Three engagements · One clear path forward

Start with zero risk.
Scale when it works.

Every engagement is designed to de-risk the next. Most clients move to a full engagement within 30 days.

Step 01 · Zero risk entry

Free

No cost · Delivered in 48 hours

Competitor Marketing Analysis

Give us your website. We find your competitors, sign up for their newsletters, and map their positioning, pricing, and products. You get a full competitive briefing and a clear path forward.

Step 02 · Build the foundation

$2,500

One-time · Setup fee

Growth Anchor

We build your newsletter signup process so every subscriber is tagged by source, entry point, and response. Every send is informed by real data. You stop broadcasting and start converting.

Step 03 · Full partnership

$50/mo + 15%

Of newsletter revenue · Ongoing

Revenue Engine

We run your newsletter end to end: strategy, content, sending, and optimization across all four stages. Our fee comes only from revenue your newsletter generates. We grow when you grow.

Start with the free Competitor Marketing Analysis.

Give us your website. We handle the rest and deliver a full competitive briefing in 48 hours.

Book a call